MACKAGE - Installation
Commissioned by the production company Family for Canadian fashion brand Mackage, this site-specific animation was created for the launch of the brand’s first UK pop-up store in Sloane Square, London.
Projected onto a suspended sculptural installation, the animation brought together the Arctic and aquatic elements featured throughout Mackage’s retail spaces. Designed to draw audiences into the environment, it also created a visually engaging focal point for guests to photograph and share.
Commissioned by the production company Family for Canadian fashion brand Mackage, this site-specific animation was created for the launch of the brand’s first UK pop-up store in Sloane Square, London.
Projected onto a suspended sculptural installation, the animation brought together the Arctic and aquatic elements featured throughout Mackage’s retail spaces. Designed to draw audiences into the environment, it also created a visually engaging focal point for guests to photograph and share.
